Project
2022

Northwood

Family Office

Services

Design
Prototyping
Development

THE PROJECT

Northwood Family Office has successfully provided world-class net worth management for high-end clients since 2003. However, the look, feel, and functionality of the old Northwood website did not accurately reflect the successes of the business.

While Northwood Family Office provides excellent financial services, the presence online strikes first time visitors as slightly neglected and outdated. Returning visitors may discount a look they are used to - but it runs the risk of scaring away any potential new clients.

World-class services need world class packaging. By modernizing Northwood’s digital look, website visitors and potential clients will immediately be met by visuals that reflect the quality of services that Northwood provide - and will carry that impression with them throughout the user journey.


Font USE

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FORUM

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WORK SANS

PALETTE

Lead Qualification
To ensure potential clients find the right services, we developed a tool to help users understand what services they may need. Once completed, the tool captures the user’s email and triggers a personalized email based on their answers.
World Class Insights
Northwood was acquiring 40% of users from their extensive blog, but it suffered from high bounce rates. Redesigning their blog was a top priority in this project to increase engagement from all channels.

Details

Ongoing
Webflow
Jan 2022
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